In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined first by Kimberly Juchnowski and later by Matt McWilliams, President of Matt McWilliams Consulting and a 2010 Affiliate Manager of the Year at the Affiliate Summit Pinnacle Awards.

In this edition they will discuss a number of different topics including reminding listeners of Elance and how creating your own product can add an additional revenue stream from your blog traffic (tweet). James also gives a brief overview and his first thoughts on PostPlanner.com which he has been recommended by @ScottAyres from the Facebook AnswerMan podcast.

James starts however by talking about a recent email he received from a student. In the email the student inquires about coaching from James for his online business but first he wants to learn a series of tools including WordPress, graphic design and a host of others.

This method is something which James has always recommended against. He believes that you should "do what you do best and outsource the rest". He points out there are many professionals on Elance who are willing to do the job for you at a reasonable price and far quicker.

Elance Central to Business Operations

Kimberly is then invited to speak about her work using Elance. Typically, James and Kimberly have three types of projects: graphics, writing and technical. Of these categories there can be anything from 8 to 30 projects open.

Kimberly states the essential component of Elance is team building. They go out and find writers who are good in their niche and give them related projects. Due to the style in which they hire freelancers some have been working with them for two or more years.

During this section of the podcast Kimberly and James give advice on the following:

* Remembering that freelancers have other clients with deadlines.

* How you can ensure that your work remains a priority with the freelancers.

* How to get the best price and deals from freelancers.

* How a couple of projects James is working on at the moment, using OptinSkin, are to be supported by services acquired through Elance.

Increasing Facebook Interactions With Post Planner

James has been experimenting with a new tool, which was recommended by the Facebook Answerman podcast with Scott Ayres. The promise of the site is that in just 10 minutes a day you can triple your engagement.

It seems to James that this could be possible. However, his first impressions of the tool were negative. When he clicked on a photo a popup appeared stating only ‘gurus’ could add photos. James followed the link provided and it took him to a signup page for a $29 per month subscription. James feels the instant up-sell is a poor strategy.

Instead James thinks that a strategy like BaseCamp where users get a free trial before adding in credit card details would work best.

Despite this, the tool has impressive functionality despite the continuous popup.

Handcuffs and Trophies

Matt joins the podcast later to talk about creating your own product. Matt is an award winning affiliate marketer who has talked about his awards in episode #253, "A Day in The Life of an Award Winning Affiliate Manager".

Matt always introduces himself with the line: “Hi I’m Matt an...