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AB #411 | Award Winning Affiliate Manager, Angel Djambazov, Shares the Behind the Scenes Secrets for Identifying and Nuturing Successful Affiliates
In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with award winning affiliate manager Angel Djambazov, who shares his role of affiliate manager and talks about behind the scenes secrets for identifying and nurturing successful affiliates.
Angel recently attended Affiliate Summit West, which took place back-to-back with the Consumer Electronics Show, and concedes with what James said in Affiliate Buzz #410 about Affiliate Summit being one of the best events for anyone in the affiliate marketing industry.
Introducing Angel Djambazov
James kicks off the episode by introducing his guest, Angel Djambazov, and sharing a bit about his background. Angel discovered the internet back when America Online (AOL) was sending out CD’s for people with dial-up modems.
A journalist in a shrinking industry, Angel knew it was time to switch careers when one of the papers he wrote for was about to fold. He switched professions and landed the position of Affiliate Manager of Online Shoes, which led to his first Affiliate Manager of the Year Award.
From there he ran his own agency for almost a decade, and then teamed up with Karen and Joel Garcia of GTO Management to form Lab6 Media in January, 2016. This merger, which Angel calls “a natural fit”, was the result of working and competing in the same industry and talking shop over the same types of foods.
The Role of Affiliate Manager: Behind the Scenes of an Award-Winning Agency
Next James and Angel discuss Lab6 Media’s process for finding and qualifying affiliates. Angel first looks at a potential client’s vertical by asking for access to their analytics. Lab6 Media wants clients want clients who are passionate about their vertical because these are the clients who attract passionate audiences.
Angel goes on to explain that the days of making a lot of money from coupon sites are on a downward spiral. Today’s affiliates have to focus almost solely on retail and e-commerce. He uses the upcoming film Captain America Civil War to demonstrate the need for having passion and knowledge about your content.
Then Angel explains how Lab6 Media attends Affiliate Summit to look for brokering large deals with powerhouse affiliates who are solely focused on affiliate marketing but want something extra. The trio from Lab6 Media also attend several blogging and social media conferences.
For example, Lab6 Media spoke recently at the Type A Mom conference, a conference that has teamed up with Affiliate Summit which brought a lot of self-identified Type A parents who were content creators and interested in producing content for the right advertiser.
Angel explains that Lab6 attends these types of shows because of the content creators who attend these shows to get inspired for new ways to produce content.
The More Things Change....
James adds that despite all the changes to the industry over the years, one thing that hasn’t changed is the need for affiliates to have great content. Angel points out that the type of content needed depends on the audience.
Then Angel mentions another change - people have gotten smarter. You don’t need to be a celebrity with 100,000 followers to be noticed. You need to be someone who can get people excited about what excites you, and then follow through on the recommendation you give them.
If you can get people excited about something you’re passionate about, then you’re the type of affiliate Lab6 wants to get to know. Getting people excited about what you’re passionate about isn’t limited to your blog, but also applies to:
* your videos
* podcasts
* Periscope
* and more
The one thing Angel says he hasn’t seen enough of is media kits, a type of public relations tool used to promote a company or brand. Despite being around forever, media kits are vastly underused and can be as simple as a on...
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By James Martell: Online Entrepreneur, Speaker and PodcasterIn this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with award winning affiliate manager Angel Djambazov, who shares his role of affiliate manager and talks about behind the scenes secrets for identifying and nurturing successful affiliates.
Angel recently attended Affiliate Summit West, which took place back-to-back with the Consumer Electronics Show, and concedes with what James said in Affiliate Buzz #410 about Affiliate Summit being one of the best events for anyone in the affiliate marketing industry.
Introducing Angel Djambazov
James kicks off the episode by introducing his guest, Angel Djambazov, and sharing a bit about his background. Angel discovered the internet back when America Online (AOL) was sending out CD’s for people with dial-up modems.
A journalist in a shrinking industry, Angel knew it was time to switch careers when one of the papers he wrote for was about to fold. He switched professions and landed the position of Affiliate Manager of Online Shoes, which led to his first Affiliate Manager of the Year Award.
From there he ran his own agency for almost a decade, and then teamed up with Karen and Joel Garcia of GTO Management to form Lab6 Media in January, 2016. This merger, which Angel calls “a natural fit”, was the result of working and competing in the same industry and talking shop over the same types of foods.
The Role of Affiliate Manager: Behind the Scenes of an Award-Winning Agency
Next James and Angel discuss Lab6 Media’s process for finding and qualifying affiliates. Angel first looks at a potential client’s vertical by asking for access to their analytics. Lab6 Media wants clients want clients who are passionate about their vertical because these are the clients who attract passionate audiences.
Angel goes on to explain that the days of making a lot of money from coupon sites are on a downward spiral. Today’s affiliates have to focus almost solely on retail and e-commerce. He uses the upcoming film Captain America Civil War to demonstrate the need for having passion and knowledge about your content.
Then Angel explains how Lab6 Media attends Affiliate Summit to look for brokering large deals with powerhouse affiliates who are solely focused on affiliate marketing but want something extra. The trio from Lab6 Media also attend several blogging and social media conferences.
For example, Lab6 Media spoke recently at the Type A Mom conference, a conference that has teamed up with Affiliate Summit which brought a lot of self-identified Type A parents who were content creators and interested in producing content for the right advertiser.
Angel explains that Lab6 attends these types of shows because of the content creators who attend these shows to get inspired for new ways to produce content.
The More Things Change....
James adds that despite all the changes to the industry over the years, one thing that hasn’t changed is the need for affiliates to have great content. Angel points out that the type of content needed depends on the audience.
Then Angel mentions another change - people have gotten smarter. You don’t need to be a celebrity with 100,000 followers to be noticed. You need to be someone who can get people excited about what excites you, and then follow through on the recommendation you give them.
If you can get people excited about something you’re passionate about, then you’re the type of affiliate Lab6 wants to get to know. Getting people excited about what you’re passionate about isn’t limited to your blog, but also applies to:
* your videos
* podcasts
* Periscope
* and more
The one thing Angel says he hasn’t seen enough of is media kits, a type of public relations tool used to promote a company or brand. Despite being around forever, media kits are vastly underused and can be as simple as a on...