In this episode of "Click to Buy," host Becca welcomes Deborah O'Malley, a seasoned expert in A/B testing and the founder of Guess the Test.

Deborah delves into the fundamentals of A/B testing, emphasizing its role in enhancing website performance and user engagement. She illustrates her points with a memorable example, highlighting how minor changes, like adding a padlock icon to a button, can significantly boost conversions.

Deborah also shares insights on the importance of data-driven decisions, leveraging analytics, and heat mapping to identify and address website friction points. The episode concludes with practical advice on fostering a culture of testing within organizations and effectively planning and conducting A/B tests.