A/B testing is a method of comparing two options, or more, in order to assess which one yields the best outcome. Unfortunately, A/B testing performs poorly when confronted with supply chain challenges. In this episode of LokadTV, we learn why this type of testing is currently being used in a number of industries and why it has historically been so popular. We learn more about how this approach is profoundly weakened when applied to a supply chain and the complexities that mean that alternative approaches work much better.