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 <br>
 <p>Zu viele Ideen für die Webseite? Kein Grund zum Verzweifeln, lasse die Nutzer:innen die Schlüsselentscheidungen treffen - A/B-Tests machen es möglich.
In dieser Folge Useful Clixx zeigen wir, was wichtig ist, um Wirkung und Qualität der Ergebnisse von A/B-Tests von Beginn an zu gewährleisten.</p> 




<div id="typeform"></div>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



    <p>Durch die Episode führen Steffi und Marcel. Mehr <a href="https://www.useful-clixx.de/ueber-uns/">über uns gibt es hier.</a></p>





<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>




    <br><h2>Shownotes:</h2>

<ul>
								<br><br><h3>Einleitung</h3>
											<li><a class="psn-link" target="_blank" href="https://www.analytics-trends.de/data/trakken_trendstudie2022_de.pdf">Trakken Trendstudie 2022</a>
			    			    			    </li>
											<li><a class="psn-link" target="_blank" href="https://www.analytics-trends.de/data/trakken_trendstudie2020_de.pdf">Trakken Trendstudie 2020</a>
			    			    			    </li>
											<li><a class="psn-link" target="_blank" href="https://support.google.com/optimize/answer/12979939?hl=en">Google Optimize Sunset</a>
			    			    			    </li>
											<br><br><h3>Plugins</h3>
											<li><a class="psn-link" target="_blank" href="https://chrome.google.com/webstore/detail/google-optimize-ab-varian/gphfjjjpbimgfjobcjgfccahepoofkhl">Google Optimize A/B Variant Switcher</a>
			    			    			    </li>
											<li><a class="psn-link" target="_blank" href="https://chrome.google.com/webstore/detail/conversioncoms-optimizely/ejklmdggogcbjpehmmjnebehjafnkiaj?hl=de">Conversion.com's Optimizely Chrome Extension</a>
			    			    			    </li>
											<br><br><h3>Lesenswerter Artikel</h3>
											<li><a class="psn-link" target="_blank" href="https://www.kaushik.net/avinash/robust-experimentation-and-testing-reasons-for-failure/">Robust Experimentation and Testing | Reasons for Failure! - Occam's Razor by Avinash Kaushik</a>
			    			        — kaushik.net
			    			    			    </li>
				</ul>





<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>


<p>Für diese Episode von Useful Clixx liegt auch ein vollständiges Transkript mit Zeitmarken und Sprecheridentifikation vor. Bitte beachten: das Transkript wurde automatisiert erzeugt und kann eine Reihe von Fehlern enthalten. Im Zweifel gilt immer das in der Sendung aufgezeichnete gesprochene Wort. Formate: <a href="https://www.useful-clixx.de/ucxx006-a-b-testing-grundlagen/#transkript">HTML</a>,<a href="https://www.useful-clixx.de/ucxx006-a-b-testing-grundlagen/?podlove_transcript=webvtt">WebVTT</a>.</p><br>

<p>Wir freuen uns über eure <a href="https://www.useful-clixx.de/unterstuetzen/">Unterstützung</a>.</p>
<ul class="podcast_services">
    <li>
        <a href="https://paypal.me/usefulclixx" title="Paypal.me Account">Paypal</a>
    </li>
    <li>
        <a href="https://auphonic.com/donate_credits?user=kopfpirat-tools" title="Auphonic Account">Auphonic</a>
    </li>
</ul>






<p></p>


            
  
    
      
      
      
      
    

    
      
        
      
      
        
          
          
        
        
          
            
              
            
          

          
            
              
            
            
              
            

            

            
              
            
            
              
            
          

          
            
              
            
          
        
        
          
        
        
          
            
          
          
            
              
            
          
          
            
          
        
      
    
    
    
      
        
          
        
        
          
        
        
          
        
        
          
        
        
          
        
      
      
    
  
  
    
      
    
    
      
    
    
      
    
    
      
    
    
      
    
    
  
  


            
            
        






 <br>
 <p>Zu viele Ideen für die Webseite? Kein Grund zum Verzweifeln, lasse die Nutzer:innen die Schlüsselentscheidungen treffen - A/B-Tests machen es möglich.
In dieser Folge Useful Clixx zeigen wir, was wichtig ist, um Wirkung und Qualität der Ergebnisse von A/B-Tests von Beginn an zu gewährleisten.</p> 












    <p>Durch die Episode führen Steffi und Marcel. Mehr <a href="https://www.useful-clixx.de/ueber-uns/" rel="noopener noreferrer">über uns gibt es hier.</a></p>










    <br>Shownotes:

<ul>
								<br><br>Einleitung
											<li><a href="https://www.analytics-trends.de/data/trakken_trendstudie2022_de.pdf" rel="noopener noreferrer">Trakken Trendstudie 2022</a>
			    			    			    </li>
											<li><a href="https://www.analytics-trends.de/data/trakken_trendstudie2020_de.pdf" rel="noopener noreferrer">Trakken Trendstudie 2020</a>
			    			    			    </li>
											<li><a href="https://support.google.com/optimize/answer/12979939?hl=en" rel="noopener noreferrer">Google Optimize Sunset</a>
			    			    			    </li>
											<br><br>Plugins
											<li><a href="https://chrome.google.com/webstore/detail/google-optimize-ab-varian/gphfjjjpbimgfjobcjgfccahepoofkhl" rel="noopener noreferrer">Google Optimize A/B Variant Switcher</a>
			    			    			    </li>
											<li><a href="https://chrome.google.com/webstore/detail/conversioncoms-optimizely/ejklmdggogcbjpehmmjnebehjafnkiaj?hl=de" rel="noopener noreferrer">Conversion.com's Optimizely Chrome Extension</a>
			    			    			    </li>
											<br><br>Lesenswerter Artikel
											<li><a href="https://www.kaushik.net/avinash/robust-experimentation-and-testing-reasons-for-failure/" rel="noopener noreferrer">Robust Experimentation and Testing | Reasons for Failure! - Occam's Razor by Avinash Kaushik</a>
			    			        — kaushik.net
			    			    			    </li>
				</ul>








<p>Für diese Episode von Useful Clixx liegt auch ein vollständiges Transkript mit Zeitmarken und Sprecheridentifikation vor. Bitte beachten: das Transkript wurde automatisiert erzeugt und kann eine Reihe von Fehlern enthalten. Im Zweifel gilt immer das in der Sendung aufgezeichnete gesprochene Wort. Formate: <a href="https://www.useful-clixx.de/ucxx006-a-b-testing-grundlagen/#transkript" rel="noopener noreferrer">HTML</a>,<a href="https://www.useful-clixx.de/ucxx006-a-b-testing-grundlagen/?podlove_transcript=webvtt" rel="noopener noreferrer">WebVTT</a>.</p><br>

<p>Wir freuen uns über eure <a href="https://www.useful-clixx.de/unterstuetzen/" rel="noopener noreferrer">Unterstützung</a>.</p>
<ul>
    <li>
        <a href="https://paypal.me/usefulclixx" title="Paypal.me Account" rel="noopener noreferrer">Paypal</a>
    </li>
    <li>
        <a href="https://auphonic.com/donate_credits?user=kopfpirat-tools" title="Auphonic Account" rel="noopener noreferrer">Auphonic</a>
    </li>
</ul>






<p></p>

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