Digital Marketing by Rohit Shetty

A/B Testing in Search Marketing: Boost CTR & Conversions


Listen Later

In this episode of Digital Marketing by Rohit Shetty, we explore A/B testing strategies tailored for search marketing. Learn how to:

  • Use A/B tests in search ads, landing pages & SEO

  • Avoid common testing pitfalls like underpowered samples and UX degradation

  • Discover case studies: Obama campaign +40% sign-ups, Google’s 7,000+ tests, JD.com CTR +46%

  • Get actionable tips to launch your own experiments

...more
View all episodesView all episodes
Download on the App Store

Digital Marketing by Rohit ShettyBy Rohit Shetty