In this ABA Series we ask experienced plaintiff lawyers how they “gain leverage” for trial or settlement. In this episode we hear from Virginia-based Matt Long about negotiating auto cases with adjusters. Matt prides himself on consistently settling for policy limits without litigating. He also serves on the Board of the Virginia Trial Lawyers Association.
In this episode, Matt describes his approach to auto. “While growing up I got a PhD in how this works on the insurance side from my mother, a Senior Adjuster at Allstate.” He focuses on personally connecting with the adjuster - don’t ask your paralegal or assistant to contact them. You want the adjuster to see your client as a person. “I want them to feel morally obligated to help my client.” And as he describes it, they do.
When it comes down to it, Matt says, you want the adjuster to be ready to tell their boss why this case deserves more. “There’s always more money.” It all starts with making sure you understand what the adjuster needs to close this case. “I guarantee that they have more cases on their desk than you do.” Know what they need, and give it to them: CPT Codes, ICD Codes, everything itemized, a chronological summary, police report, pictures, subjective analysis. If that’s what they need, why not give it to them?
Questions by host Jeremy Babener, tax and settlement counsel to plaintiffs and plaintiff firms, and member of the ABA TIPS Plaintiff Practice Committee.