Here are both pieces for Round 9.
Round 9 of ABA Ultimate Showdown debates whether ABA businesses can be ethically and effectively marketed within professional guidelines, with a focus on BCBA-owned companies and practical marketing tips.
Round 9: Are BCBA Owned Businesses at an Ethical Disadvantage?
In this episode of ABA Ultimate Showdown, we debate the motion: “It is possible to ethically and effectively market ABA businesses within the guidelines.” We discuss challenges faced by both BCBA-owned and privately owned ABA companies and explore what ethical, effective marketing can look like in practice.
Informed by feedback from social media and the ABA community, we share concrete tips for marketing your services while honoring professional and ethical standards. We also recorded this round with everyone together, so you can enjoy more interactive banter, and you’ll be able to watch the discussion on our YouTube channel as well.
For a list of references used in this episode, please visit https://grahambehavior.com/podcast.
If you have ideas or topics for future debates, respectful suggestions on ways we can improve, or are interested in being a guest debater, please email [email protected].
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