In this episode of The SaaS CFO Podcast, I had the pleasure of speaking with Julio Martinez, co-founder and CEO of Abacum. Julio shares his path from investment banking and FP&A roles to building a top-tier financial planning and analysis platform that supports companies from Series B through IPO and beyond. He dives into how Abacum is redefining business planning for finance teams, empowering them to manage increasing complexity as they scale. 

Julio discusses the fundraising journey, including what it took to secure over $100 million in capital and the different expectations at each round. He also breaks down the key SaaS metrics investors care about, strategies for efficient and sustainable growth, and the importance of building strong foundations rather than chasing shortcuts. 

If you’re interested in metrics-driven growth, scaling SaaS businesses, or want a firsthand look at what it takes to lead a high-growth fintech startup, this episode is packed with actionable insights. Tune in to hear how Abacum is leveraging AI, developing a customer-obsessed platform, and what’s next on their roadmap. 

Show Notes:  

00:00 Versatile Business Planning Platform 

04:23 Finance Targets in Diverse Sectors 

07:08 Series B: From Ambition to Rationality 

11:09 Building Strong, Sustainable Businesses 

15:32 "Scaling Cold Outreach with Tech" 

16:14 Targeted Email Outreach for CFOs 

22:01 "Building Unbeatable, Sustainable Products" 

23:43 "Building a Long-Term Iconic Business" 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/abacum-raises-25-million-in-series-a 

https://www.thesaasnews.com/news/abacum-raises-60-million-in-series-b 

Julio Martinez’s LinkedIn: https://www.linkedin.com/in/thejuliomartinez/ 

Abacum’s LinkedIn: https://www.linkedin.com/company/abacum-io/ 

Abacum’s Website: https://www.abacum.ai/ 

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