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About This Episode

Being bold to Abbi McCollum means taking chances and being willing to try. No matter the outcome, you’ll learn, grow, and have additional insight to help you moving forward. This has especially been relevant to her work in the digital space, as the Vice President of Digital and Social Media for HGTV, staying up to date on the latest social media platforms and trends, while also staying true to herself and the brands she represents. In this episode, Abbi describes her professional journey in social media and marketing, a passion she had early on, and draws from her vast experience in the field to provide tips and advice for growing your own brand and staying authentic and relevant in an ever-changing digital world. Abbi also gives us an inside scoop on some of HGTV’s exciting endeavors, from their earlier work on The Brady Bunch House to their upcoming Barbie House project this summer. Tune in for a fun episode around staying adaptive, being open to change, and following your passion. 

 

About Abbi McCollum

As the Vice President of Digital and Social Media for HGTV, Abbi McCollum creates a bridge between the on-air programming team, the marketing team and the digital team. As the digital lead for the brand, Abbi manages a team that creates a digital and social presence for all HGTV shows and talent and promotes to an audience of over 33 million. She helps manage partnerships, create original video content, produce live events and coordinates influencer campaigns. Abbi also oversees content for HGTV.com and creates content strategy to grow the brand across the ever-changing landscape of social media.

 

Additional Resources

LinkedIn: @AbbiMcCollum

Instagram: @AbbiMcCollum

Learn More About HGTV’s Latest Barbie House Project

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