Today's interview features Abby Eckel, a Kansas City based social media strategist by day and mom influencer by night - (@lifewithhuddyandharry). Abby grew her personal brand authentically primarily through TikTok and Instagram's Reels by sharing humorous, sometimes controversial and always relatable mom life content. We are breaking down how to create viral video content that grows your audience and tips to launching a new business as a mom. Not creating Reels? We walk through the best tips to get started. Abby recently launched her own social media consulting business, Moon Social Consulting, which helps businesses + bloggers build their own social media strategy for growth.