E-Marketing specialist Abby Peel is an expert at creating strategies that allow businesses to raise their public profile through social media. Her company, Strategic Social Media (SSM) strives to teach and manage social media for all its clients. Abby recognizes that social media is quickly becoming a crucial part of a business’s marketing strategy. Through Strategic Social Media, she researches content and develops content by taking pictures and videos, managing websites, writing blogs, and creating and operating social media for events.

Abby holds a Broadcast Journalism Degree from Emerson College and has been gaining professional social media experience since college. As an intern at WCVB Channel 5, she worked closely with the team that handles station advertisements and electronic media. Additionally, she was a morning radio host on WNTK 99.7, where social media was key to her success. After graduating, Abby founded her business at 22 and became self-employed at 23.

“I forever picture myself working in some sort of social media position because this is what I feel most passionate about. My favorite part is when I sit down with a client who has no idea what they’re doing on Facebook and by the end of our session together they understand the difference between their newsfeed and profile and how to post a picture. I never thought I would be a good teacher, but I realize I can teach when I am most passionate about something and want that passion to spread to someone else.” – Abby Peel

Website: www.strategicsocialmedia.org