ABC and Break Even You have now reached the magic of this method and your ROI. The first cut of BE (break even) was in the aggregate - looking at everything. This will work as long as you sell one product or service but if you have several offers or lines (products and/or services). If your offer is more complicated you need to look at each line starting with individual products and/or services. This analysis will provide you with an accurate picture of how to sell in each area or abandon it.

Topics: You have increased production but margins are trending downward Product or Service mix has changed due to customer demands and margins are trending downward The factors used for drivers has changed and margins are trending downward

Next Show/Chapter 17: Cash Flow Cycle