In today's world, public perception can make or break your brand. So who is responsible for telling your organization's story? What are the most efficient ways to deliver a message? How do you evaluate whether or not your communication was effective? We’ll explore those topics and more in this episode of educationally speaking.

Host: Mark Edwards, Oakland Schools' Communications Specialist

Guest: Sheri Stuart, Oakland Schools’ Communications Director

Producer: Mark Hansen, Oakland Schools' Media Production and Distance Learning Manager