In this session, we use Apache web logs as example and show you how to build an end-to-end analytics solution. First, we cover how to configure an Amazon ES cluster and ingest data using Amazon Kinesis Firehose. We look at best practices for choosing instance types, storage options, shard counts, and index rotations based on the throughput of incoming data. Then we demonstrate how to set up a Kibana dashboard and build custom dashboard widgets. Finally, we review approaches for generating custom, ad-hoc reports.