Abel Horvath talks with Jason Barnard about systems that scale.

Systems That Scale! Abel Horvath, CEO of Fulfillment Hub USA, reveals game-changing automation strategies that transform logistics businesses. Drawing from his experience scaling operations across 8 U.S. warehouses and international locations, Abel shares his proven systems for automating e-commerce fulfillment, AI-powered customer service, and operational efficiency. Learn why starting with repetitive tasks is essential, how to navigate the transition from manual to automated processes, and discover the technology stack behind fully automated customer interactions.

In this value-packed episode, you'll discover:- How to identify which operations to automate first in your business- Why AI agents now handle customer calls better than human representatives  - The 6-month process for successfully transitioning from manual to automated systems- How to build databases that power intelligent automation decisions- The "future-proofing" mindset that keeps systems adaptable as technology evolves

This conversation delivers actionable insights for founders looking to scale operations through strategic automation implementation.

#SystemsThatScale #AutomationStrategy #EcommerceFulfillment #AIAutomation #BusinessSystems #ScalableOperations #LogisticsTech #OperationalEfficiency #BusinessAutomation #FounderStories #FastlaneFounders #FulfillmentHub #AbelHorvath #BusinessScaling #TechStack #AIImplementation #ProcessOptimization #EntrepreneurTips

What you’ll learn from Abel Horvath

This episode was recorded live on video July 29th 2025

https://www.youtube.com/watch?v=JaBoKiyWoGo

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Transcript from Abel Horvath with Jason Barnard on Fastlane Founders And Legacy. Systems That Scale

[00:00:00] Jason Barnard: It is easier to train a machine than it is to train a person. You agree with that, and it's also scalable.

[00:00:10] Abel Horvath: Yeah, completely. We have trained AI on multiple levels. Our sales department got reduced because we have AI agents for receiving calls, for doing live chats and on the receiving call side, it's amazing how natural it sounds.

[00:00:28] Abel Horvath: AI developed in the last two years from a robotic voice who is just barely understanding what you want to like a very natural sounding, almost human-like conversation. So it does really and it's incredible to think where are we going to be two years from now?

[00:00:48] Jason Barnard: A hundred percent. And you are talking about the kind of automated voices for responding. My immediate reaction is I hate those standards where you that you call in and it says, if you want this, click one. If you want that, click two which is the old style. And it we may lack the imagination to imagine what it can actually look like.

[00:01:07] Jason Barnard: What does it look like?

[00:01:10] Abel Horvath: Literally as soon as you dial our number, the agent picks it up and it's like, Hey, how may I help you? And you just tell them, I'm looking to talk to your sales representative. Then it will ask you, oh, wonderful. Then, what are you exactly looking for? What kind of services are you looking for?

[00:01:27] Abel Horvath: And it gives you the answers. You tell them, I'm selling shoes online. Danny tells you, okay, you can do that in these facilities. Like it has access to our massive database, our contracts, our agreements, our pricing list. It has a lot more information than a human agent, and it's providing information that humans can't even comprehend all that information.

[00:01:49] Abel Horvath: So it's very useful. It's better than a human.

[00:01:52] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week. Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world.

[00:02:09] Narrator: How can we quickly build a profitable business that stands at test of time and become their legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.

[00:02:22] Jason Barnard: Hi, everybody, and welcome to another  Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here with a quick hello and we're good to go.

[00:02:29] Jason Barnard: Welcome to the show, Abel Horvath.

[00:02:35] Abel Horvath: Hey there. It's lovely to meet you and thanks for having me on the show.

[00:02:40] Jason Barnard: Brilliant. You're in Turkey with a very dark sky behind you in a beach if I see correctly.

[00:02:45] Abel Horvath: Correct. Yes, it's it's about 9:00 PM right now, so it got a little dark but the weather is still fantastic, so can't complain.

[00:02:53] Jason Barnard: So this is what happens when you automate systems that scale. You get to sit on the beach in Turkey in the middle of the week and your company's still making money with the automated systems you've got in place.

[00:03:05] Abel Horvath: Correct. Yes. So these are some of the benefits once you get to that point. Yeah.

[00:03:12] Jason Barnard: So we'll be talking about that dream, delightful. Before we get into all of that. Here, it's your traditional Google Search Results, the old blue links that we all recognize from years and years. I've been doing this 27 years now. The blue links, the foundation of everything we knew about Google search.

[00:03:28] Jason Barnard: And in the last couple of weeks it's totally changed. And now you have AI mode and that same research. Instead of having the boring blue links with a couple of photos, we have your entire career if now in front of us, and it has used eight cascading queries. So it's taken your name and then related queries, built that up with I think it was 70 different passages of different pages to create this single response.

[00:03:55] Jason Barnard: That is really powerful. And this is the future of where search or research rather is going not just with Google, with ChatGPT. How do you feel about that, Abel?

[00:04:06] Abel Horvath: It's exciting. It makes life a lot easier when you don't have to go through those 70 pages and you get a quick summary. I hope what Google found is all positive. But yeah, it's fascinating how the world is changing and it just we can make decisions a lot quicker.

[00:04:27] Jason Barnard: And you say, I hope what it found was positive. At Kalicube®, what we do is stop you having to hope. You know that it's going to show the positive stuff because we engineer everything so it does and it gets it all right. I think that's something that people don't really pay attention to is your digital footprint is what Google is using and ChatGPT is using to represent you when somebody asks them about you and leaving it to luck could be fine. I personally would argue for my Personal Brand, I don't like leaving it to luck.

[00:04:58] Jason Barnard: But the topic today isn't that, it's systems at scale. You have a fulfillment hub with 47 ecommerce platforms, the whole thing is automated and your team is very small. Am I correct?

[00:05:13] Abel Horvath: Correct. So we do have a warehouse team as well, which is we operate multiple warehouses across the US and Europe but ultimately the software itself and the usage of it is quite simple and straightforward.

[00:05:27] Abel Horvath: So compared to how many companies we work with, our administrative team is quite small.

[00:05:34] Jason Barnard: And the idea of automation, you came into this and thought immediately, I'm going to do something really complicated that generally speaking, has a lot of human interaction and I'm going to automate the whole lot to beat the competition.

[00:05:47] Jason Barnard: Was that more or less it?

[00:05:49] Abel Horvath: Correct. Yes. So the whole retail industry, it's quite old like logistics. Logistics been around for ages. So what we came in with is focusing on ecommerce and then look at the tech aspect of it and see how we can create the product that's just runs with much of human interaction.

[00:06:11] Abel Horvath: And I think we have succeeded with that. So it's been working right.

[00:06:16] Jason Barnard: I was talking to you earlier on, I have Allyssa, who's the head of production, who is now saying I want to automate absolutely everything in production that I possibly can because it's easier to train a machine than it is to train a person. You agree with that, and it's also scalable.

[00:06:33] Abel Horvath: Completely. We have trained AI on multiple levels. Our sales department got reduced because we have AI agents for receiving calls, for doing live chats and on the receiving call side, it's amazing how natural it sounds. AI developed in the last two years from a robotic voice who is just barely understanding what you want to like a very natural sounding, almost human-like, conversation. So it does really and it's incredible to think where are we going to be two years from now?

[00:07:10] Jason Barnard: Yeah, a hundred percent. And you are talking about the kind of automated voices for responding. My immediate reaction is I hate those standards where you call in and it says, if you want this,