The guest on this episode is Abhishek GP, Head of Demand Generation at Freshworks. Freshworks is the platform that helps sales, marketing, support, IT and HR teams deliver the best customer experiences. They have all their 3,000 employees and have raised over $480 million in venture funding. GP has 10 years of experience across demand generation, grab marketing, digital marketing and sales. Before Freshworks, GP was Head of Digital Marketing at American Express and Philips Lighting.