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MullenLowe Philippines Executive Creative Director Abi Aquino knows it best that brands and advertising agencies must add value to the lives of its employees, customers, stakeholders, and partners for them to make memorable work. But in these woke times comes the challenge for businesses to resonate with social issues— something that even us consumers struggle with. In this episode of Fast Forward, Abi and I navigate the world of advertising post-COVID-19.
Social media accounts:
FB @ fastforwardwithfifilopez
IG and Twitter: sepialopez
Music:
Dolphin by the Rondo Brothers
Screen Saver by Kevin MacLeod
By Sophia Angelica LopezMullenLowe Philippines Executive Creative Director Abi Aquino knows it best that brands and advertising agencies must add value to the lives of its employees, customers, stakeholders, and partners for them to make memorable work. But in these woke times comes the challenge for businesses to resonate with social issues— something that even us consumers struggle with. In this episode of Fast Forward, Abi and I navigate the world of advertising post-COVID-19.
Social media accounts:
FB @ fastforwardwithfifilopez
IG and Twitter: sepialopez
Music:
Dolphin by the Rondo Brothers
Screen Saver by Kevin MacLeod