Account based marketing was never broken. Execution was.

In this episode, Nick Bennett joins PROMPTED to unpack why focused ABM is finally working in 2026 and why AI is the real unlock. After years as an in house B2B marketer and now advising teams directly, Nick has seen firsthand what changed and what stayed the same.

The LinkedIn post that drove this discussion - https://www.linkedin.com/posts/nickbennett1_after-working-with-35-b2b-brands-in-3-years-activity-7408892892209008641-mhbl/

We dig into why most teams failed at ABM, how AI helps validate ICPs instead of guessing, how buying groups and signals are identified earlier, and how personalization finally scales without turning into noise. Nick also shares real examples of AI powered workflows booking meetings today, where humans must stay in the loop, and where automation creates false confidence.

If you have tried ABM before and walked away skeptical, or you are curious how AI actually fits into modern go to market execution, this episode is for you.

👇 Topics covered

1. Why ABM failed before
2. What “focused ABM” really means
3. How AI validates fit and disqualifies faster
4. AI powered personalization at scale
5. What should never be automated
6. Where ABM and AI go next in 2026

Connect with Nick Bennett - https://www.linkedin.com/in/nickbennett1/

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