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ABM Is Not Just Advertising—It’s Alignment-Based Marketing, w/ Cory Nelson
In this episode of Account Based Beverages, host Jim Gilkey chats with Cory Nelson about ABM that goes far beyond paid media—think tight sales alignment, bespoke landing pages, and events that wow individual accounts.
Best Moments:(00:39) Cory’s main ABM advice: it’s not “advertising-based marketing”
(61:32) Introducing “alignment-based marketing” with leadership and sales teams
(118:18) Targeted plays: custom landing pages & events for specific accounts
(157:54) When ABM wins spark sales to lobby internally for more budget
(199:19) Beverage break: Cory’s pick—Nikka single-malt Japanese whisky
Guest Bio
Cory Nelson has spent over a decade marketing software to CPG and retail brands, launching ABM programs at three companies. Now Director of Marketing at Harmonya, he balances work with music production (often writing custom conference tracks) while keeping up with a toddler and two dogs.
Best Moments:(00:39) Cory’s main ABM advice: it’s not “advertising-based marketing”
(61:32) Introducing “alignment-based marketing” with leadership and sales teams
(118:18) Targeted plays: custom landing pages & events for specific accounts
(157:54) When ABM wins spark sales to lobby internally for more budget
(199:19) Beverage break: Cory’s pick—Nikka single-malt Japanese whisky
Guest Bio
Cory Nelson has spent over a decade marketing software to CPG and retail brands, launching ABM programs at three companies. Now Director of Marketing at Harmonya, he balances work with music production (often writing custom conference tracks) while keeping up with a toddler and two dogs.
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By Jim GilkeyIn this episode of Account Based Beverages, host Jim Gilkey chats with Cory Nelson about ABM that goes far beyond paid media—think tight sales alignment, bespoke landing pages, and events that wow individual accounts.
Best Moments:(00:39) Cory’s main ABM advice: it’s not “advertising-based marketing”
(61:32) Introducing “alignment-based marketing” with leadership and sales teams
(118:18) Targeted plays: custom landing pages & events for specific accounts
(157:54) When ABM wins spark sales to lobby internally for more budget
(199:19) Beverage break: Cory’s pick—Nikka single-malt Japanese whisky
Guest Bio
Cory Nelson has spent over a decade marketing software to CPG and retail brands, launching ABM programs at three companies. Now Director of Marketing at Harmonya, he balances work with music production (often writing custom conference tracks) while keeping up with a toddler and two dogs.
Best Moments:(00:39) Cory’s main ABM advice: it’s not “advertising-based marketing”
(61:32) Introducing “alignment-based marketing” with leadership and sales teams
(118:18) Targeted plays: custom landing pages & events for specific accounts
(157:54) When ABM wins spark sales to lobby internally for more budget
(199:19) Beverage break: Cory’s pick—Nikka single-malt Japanese whisky
Guest Bio
Cory Nelson has spent over a decade marketing software to CPG and retail brands, launching ABM programs at three companies. Now Director of Marketing at Harmonya, he balances work with music production (often writing custom conference tracks) while keeping up with a toddler and two dogs.