From speaking the same language to the need for total transparency, Jack Rawlings speaks with our very own Director of Sales & Strategic Accounts, Fes Askari, about how to secure Sales and Marketing alignment with ABM.

About your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Fes Askari is responsible for all commercial conversations at the Agency and has an acute understanding of the B2B technology market and the challenges facing companies looking to win, grow, and retain their most important accounts. He also runs the Agency’s successful ABM Lunch & Learn workshops.

We look at the top 10 ABM program setup challenges that teams face; from defining success metrics, to the tech you do - and don't - need, to securing buy-in and more!

About your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Josh Weale is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.

From how to set a program up for success, to proving ROI and beyond; hosts Josh Weale and Jack Rawlings look at what to expect Under the Hood of ABM.

Meet your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Josh Weale is a Head of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.