Our biggest takeaway after 10 episodes of In The Trenches?

GTM isn’t a playbook. It’s messy, non-linear, and full of failures.

This episode is a compilation of the most tactical lessons across sales, customer success, product marketing, partnerships, and revops from our first 10 episodes of In The Trenches.

Key Chapters

• 00:23 - How to Nail Inbound (n8n’s Playbook)
• 03:05 - How to Do Cold Outreach When Nobody Knows You
• 05:56 - How to Sell to Enterprises Like Meta
• (Navigating Complex Stakeholders)
• 12:15 - When & How to Build Enterprise Partnerships (Pigment & Celonis Framework)
• 17:07 - How to Structure Customer Success Teams for Growth
• 19:26 - How Product Marketers Should Experiment
• 21:00 - How to Launch a Brand (and Create Real Demand)
• 24:10 - How to Onboard Sales Teams for Success

👥 Featuring insights from:

• Stefan Ross (ex-Celonis, Pigment | Co-founder, CG Partners)
• Yannick Marlot (Mooncard, ex-Aircall)
• Jaap Boven (Smartly, ex-charles)
• Arnon Shimoni (ex-Paid, now Solvimom)
• Emilio Turco (n8n, ex-Algolia)
• Jay Mirpuri (Light)
• Daniel Rotaru (Qevlar)
• Alexia Charbonnier (Pivot, ex-Pennylane)
• Hande Kahraman (DataSnipper)
• Sam Brown (ex-Deel, ex-DataSnipper)

If you’re:

• A founder building your first GTM motion
• An operator trying to make sense of early-stage chaos
• Or someone tired of polished “playbooks”

This episode is for you.

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