Interview with Daniel Burrus, Founder and CEO, Burrus Research

Questions in this interview:

1:38 – There is no consistent definition of innovation. Every industry and every department perceive it differently. How would you define innovation from your perspective?

3:57 – Many companies have difficulties with pursuing innovation and driving innovation forward. In your opinion, what are the biggest barriers to innovation in small and big companies?

10:41 – You mentioned hard and soft trends. What trends will influence innovation management in the next 5 years?

15:41 – There is no innovation today without a digital component and vice versa. What do you think about that statement?

17:29 – What is your personal goal regarding innovation for the next 12 months? What do you want to achieve in this field?