Have you heard of Herb Kelleher? Well, Herb was one of the most colorful business personalities of the last several decades—and was very effective starting and running Southwest Airlines. Just what made Herb who he was? How can we personally mimic his best techniques? Join Kevin as he profiles the uniquely entertaining Herb Kelleher, a tremendous leader who showed a face of business stewardship rarely conceived and also then carried off with flair and success! // Download this episode's Application & Action questions and PDF transcript at whitestone.org.