We're joined by Georgia Yexley from TIER Mobility to talk about the value, which micromobility brings to cities. We take a deeper dive into the big questions surrounding micromobility, including use of data, sustainability, accessibility and inclusion as well as the challenges of scaling and geographically expanding such a complex business model. Georgia is giving her insights to highlight how much collaboration efforts, attention to detail and innovation power is going into every level of the activities, shown by the example of the new service trials in London. It showcases that micromobility can create positive feedback cycles and truly enrich the mobility landscape in cities.