Martin Waxman, of Martin Waxman Communications in Toronto, enjoys talking about the Social Media Barometer. It is his perspective on some of the trends and pressure points facing the PR/marketing profession. It also provides a forecast on how to put things into a context that makes sense for communicators.In this interview, Martin provides three (ok, it is really four) ways for organizations to effectively engage their communities.For more information about Martin visit www.martinwaxman.com