One reason: We are making space to launch a larger programme for #impactpreneurs who want to solidify their impact project idea - starting in October ✨😍 [👀 First Sneak Peek here 🤫]

Meet my new business partner, Anastasiia “Asya” Korshunova - sustainability professional, sustainable tourism auditor, community builder, and certified mindfulness guide.

In this Episode, Asya traces her path from hotel management studies to discovering sustainability, completing a Master’s in sustainability management, and choosing auditing for its concrete, operational levers to implement small changes on a daily basis. She explains how certifications can drive learning and continuous improvement and reframes travel through the mindset of pilgrimage - moving from extraction and photo-checklists to humility and respect.

Asya also explains why she moved into mindfulness and coaching: we talk a lot about Doing in sustainability but rarely about Being - the inner capacities leaders must cultivate.

We also share how our collaboration began earlier this year, how we co-created a new brand within the last 3 Months only, and how we ran two workshops without ever meeting in person, and why this values-alignment felt like a perfect “partnership at first sight.”

If you want to hear what the big programme is about that we are currently co-creating, listen in! 🎧 It is all about embracing your identity as #impactpreneur. 💗 We accompany you on your journey, bringing Your Impact Project to Life! 🚀

💡 HIGHLIGHTS of this Episode

✨ Tourism without extraction? We debate whether “sustainable tourism” is possible — and how the mindset of pilgrimage can pave the path for regeneration

✨ Sustainability Audits decoded. Asya shares honest insights into the pros and cons of the certification process and the work as an auditor

✨ From Kyrgyz mountains to Kazakh deserts: why early actions & standards can prevent a slide into mass tourism

✨ Inner > outer. We name the blind spot in sustainability work: neglecting the inner capacities that keep changemakers healthy and effective, and how coaching fills that gap

✨ #impactpreneurship: About both our journeys as Social Impact Founders and glimpses into our New Program - the YIP LAB!

👋 ABOUT Asya Korshunova (she/her)

After working in the field of sustainability for over 5 years, her passion for creating something meaningful on her own led her to start ASEYA, a space of connection and growth for professionals working and inspired by sustainability and personal development. This journey brought her to finish an official training to become a certified mindfulness guide and coach to support other professionals, especially young adults, towards a meaningful career or business.

🔗 CONNECT & follow Asya's work

👉 Website ASEYA Changemakers Community

👉 LinkedIn

👉 Instagram

📚 RESOURCES to dive deeper

➡ Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath

👀 Peek into what we are creating at the YIP LAB here 👈

📣 Be the first one to be informed about the upcoming events and programme by signing up here! 😍

💌 CONNECT & engage with Pia

Feel free to connect with me on LinkedIn to follow and support each other’s work. 🤗

If you consider yourself an #impactjobseeker or aspiring #impactpreneur at the beginning of your journey, jump on my Newsletter “Impact Insights” where I regularly share tools and best practices from my work as a sustainability consultant and system change facilitator. 🤓

For daily insights “behind the scenes” and event updates, join the extended community on the @work.with.impact Instagram account. 🧐💓

Take care of yourself and others

Pia 🤍

🔔 Join the very first YIP LAB ATELIER 🎀

📌 6 Step to your Social Business Foundation (online)

📅 September 24th, 5-6.30 pm CET

👉 Register here (0€)

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