Erin Bury, CEO & Co-Founder of Willful, is our guest on this podcast. Willful guides you through making your legal will online from the comfort of home. Erin’s co-founder Kevin Oulds had a very personal experience with the death of a family member that led to the idea for Willful. “How do we make it easier for people to record their choices but also reduce the stigma about talking about end-of-life” Erin Bury. The journey from retirement to end-of-life represents many friction points, both financially and physically, where innovation is needed, and cool new technologies like Willful are beginning to solve for.