This is a passion project!

Throughout my career I was fortunate to work on B2B and B2C marketing projects in different countries across the region, including UAE, Saudi, Qatar, Lebanon, Iraq and Egypt. As a result, I have always taken a special interest in MENA's marketing and digital communications landscape.

The challenge I and many marketers face is that there is little knowledge available about what works in marketing and communications from a MENA perspective.

While there has been an increase the number of industry publications and other initiatives to facilitate knowledge sharing, most content availale is about strategies and tactics that work in Western countries where consumer behavior is different compared to the MENA region.

My ambition for this podcast is to give MENA MarCom professionals a platform to share their knowledge and expertise with other MarCom professionals in the region. Through them I aim to help navigate the challenges of engaging and connecting with consumers and reveal the secrets of effective marketing strategies that work for MENA consumers.

Throughout my career I have build great relationships with many MarCom professionals who are shaping the Marketing industry in the region. I look forward to connecting with them through this podcast to learn and get inspired by them.

Stay tuned :)