On this episode of American Beer Review LIVE!, we are talking beer gimmicks. Alec starts us off with some of the famous cider and shares it's history from tree to glass. We end up waxing poetic about... beer can labels?- and we come up with a Captain Planet approved idea to encourage recycling and sell more beer. Alec delivers a trip down beer memory lane with a review of Trader Joe's 2022 Holiday Ale . Chad ends the episode leading a deceptively long discussion about the future of beer packaging recapturing yeast farts. You should probably listen to how we got to B from A on that one.

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