On this episode of The Directors, Cooper sits down with Abram Dickerson, founder and director of Aspire Adventure Running. During the conversation they dive into Abraham's journey building Aspire and exploring how the company blends trail running with immersive backcountry experiences. The conversation also covers the unique challenges of leading multi-day running trips versus traditional races, the business model behind adventure travel, and what it takes to market and sell outdoor experiences. Abe also shares insights into the broader guiding industry and where he sees this niche heading in the years ahead.

You can learn more about Aspire Adventure Running here.

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