In this episode, Joey shares how he built Absolute Athletics into one of the largest coed flag football leagues in the country, with over 50 adult teams and a growing youth division in South Chicago. Since launching the league in 2017, Joey has expanded into multiple formats including 7-on-7, 5-on-5, and all-women’s leagues. He breaks down how stat tracking, structured playoffs, and championship events drive player engagement, and why listening to team captains has been key to sustainable growth.