Mike Montague

Human-First AI Marketing® @Avenue9 👨‍🦲✨ Founder, Podcaster, & Author

What if your audience could finally understand how to really use AI in marketing to grow their business without sounding like a robot or spamming everyone they know?

I help business leaders, marketers, and entrepreneurs cut through the hype and get real about what it takes to market like a big brand without blowing their budget or burning bridges with their clients and employees.

As the founder of Avenue9, I teach Human-First AI Marketing®, a practical, people-centered approach that blends smart AI tools with smarter marketing strategy.

I’ve built over 200 websites, authored LinkedIn The Sandler Way, and trained thousands of professionals during my 15 years as a Sandler sales trainer. My How To Succeed podcast has over 3.7 million downloads, and I’ve shared stages at Google, Amazon, HubSpot, Vistage, ATD, and even with Billy Idol and Frankie Valli. I've helped everyone from founder-led startups to giants like Uber, Bud Light, Express, Coca-Cola, Amazon, and the Kansas City Chiefs to build trust, not just traffic.

I don’t just talk about trends and AI hype (although I am happy to nerd-out if you want). I prefer to give your audience actionable marketing strategies, great stories, and a few laughs. I am a former radio DJ and game show host! Ask me about how I got fired live on-stage by Billy Idol...

I’ll show them how to:

- Use AI to amplify their unique voice—not replace it

- Market with authenticity at scale with automation

- Avoid the “AI slop” and stand out with strategic restraint

- Build trust through storytelling, context, and human-first communication

I bring a fresh, contrarian take to AI, sales, and marketing that resonates with entrepreneurs, CMOs, and curious skeptics alike.

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