PART 1 OF THE 3 PART SERIES: In 2014 the state of North Dakota voted on MEASURE 5, a ballot initiative asking to channel 5% of the state's oil and gas revenues into wildlife conservation activities. Proponents of the initiative spent $4 million which was more than double their opponents. It lost, 20:80. In this episode we talk with North Dakota aquatic ecologist Rick Nelson, PhD, who was present for the campaign and vote. Randy Olson https://twitter.com/ABTagenda​ Randy's Blog: http://scienceneedsstory.com Learn more about the ABT Framework Course: http://www.abtframework.com/