COVID-19 is causing drastic changes to consumer behavior. Today’s episode uncovers what that means for advertisers in terms of adjusting measurement strategies and also how the AI-ML patterns have been disrupted, and need to be adjusted for behaviors like, panic buying. Join IRI’s Jennifer Pelino, Senior Vice President of Omni Channel Media, to learn more.

Abundantly Cautious About Measurement During a Pandemic

<p>Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.</p>

Business

Marketing

Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

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Abundantly Cautious About Measurement During a Pandemic

Abundantly Cautious About Measurement During a Pandemic