Real Men - Real Talk

Abusive Relationship with Underwear | Founder Jared Mortensen Part 2


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⬇️Spent my Savings on Underwear | Founder Jared Mortensen Part 1:

https://open.spotify.com/episode/2e982eGKgl55RzKqAAUmll?si=4bc8916e35754fce


Part 2 with founder Jared Mortensen dives deep into what makes Real Men different from Tommy John, Saxx, and other premium brands. Chris shares his $40-per-pair disappointment with competitors before Jared explains the engineering difference between external and internal pouch designs.


Key moments:

0:14 - Welcome back to part 2 with founder Jared Mortensen

0:45 - Why profit margins are kept low: "We're trying to give product to as many customers as possible"

1:16 - The Amazon fee reality: 20-30% just for advertising

2:00 - Chris's expensive experiment with Tommy John, Saxx, and Mack Weldon

2:50 - "Great fabrics, just not great construction" - The competitor problem

3:17 - External vs internal pouch: The fundamental design difference

4:00 - Visual demonstration with prosthetic models

4:44 - "But won't I show through my pants?" - The concern addressed

5:17 - Natural positioning vs being smashed: "The way God designed you"

6:45 - Temperature regulation: Move naturally or sweat excessively

6:57 - "Guys are stuck in an abusive relationship with their underwear"

7:45 - The White Elephant gift strategy that converts skeptics

8:34 - Chris's mortifying pastor story at Christmas

9:25 - The generous return/replacement policy explained

10:00 - 36 sizes vs 4: The inventory complexity challenge

11:26 - The inseam education: Why your boxer briefs ride up

12:37 - Converting boxer brief guys to briefs with proper design

13:33 - Where returns go: Donation program for homeless organizations

14:35 - Product range: Briefs, jocks, leggings, and more


This episode reveals why Real Men maintains 36 sizes (9x more than competitors), charges the same for S-5X despite cost differences, and offers multiple replacements to find perfect fit. Jared explains how external pouch design allows natural temperature regulation while Chris shares his journey from $40 disappointments to finding what actually works.


Chris's verdict after trying premium competitors: "I don't know why they're that expensive. I could see our stuff being that expensive because it's totally worth it."


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Real Men - Real TalkBy Real Men Apparel