We discussed possibilities of digital technologies in sustainable tourism, cultural heritage, farm experience with amazing prof. Lorenzo Cantoni on a beautiful island of Seili, in Finland, during the Summer school Co-creating on-the-road ICT solutions to promote sustainable tourism in UNESCO world heritage site (http://www.unescochair.usi.ch/activities-2/summer-school-2018).

An academical point of view on the bottom-up actions that are taken to promote sustainable tourism on an international level from such an expert in a relaxed environment is the best way of discussing travelling and culture.

Prof. Lorenzo Cantoni's expertise is in eTourism, eLearning, communication, education and new media overlap, ranging from computer mediated communication to usability and various other fields. He is the chairman for the UNESCO chair at USI, a loving father and husband, but most of all, he is invested in responsible living and travelling on a personal and professional basis.

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