✍️ Show Notes

Jana Rieger of Breth Tech is a clinician-scientist who turned her research into a hardware product, co-founding and becoming CEO of True Angle. She shares her story and her passion to see more research outcomes turning into useful consumer products

🔗 Breth Tech: the Fitbit of breathwork

🔗 @bretchtech on Instagram

🔑 Bytes

• Think specifically about the people you are helping and let them form your Go To Market strategy. Just because you're in health tech doesn't mean you should exclusively sell to healthcare providers.
• A winning recipe for an academia-turned-founder is a combination of science, engineering, and business knowledge. You don't have to be an expert in all three, but be curious and open to learning.
• Universities are increasingly supporting their research labs with startup accelerator support. If you're in a research lab, think of real world impacts of your work.

📖 Chapters

00:00 Introduction and Background

03:03 Starting True Angle: From Research to Commercialization

07:33 Overcoming Hesitation and Building Confidence

09:10 Development of the Mobili-T Product

11:32 The Importance of Smart Wearables in Rehabilitation

13:11 Improving Adherence and Patient Outcomes

14:22 From Idea to Product: The Development of True Angle

18:45 Navigating the Medical Device Market: Challenges and Strategies

23:39 Breath Tech: Expanding the Potential of Breath Work

33:00 Bridging the Gap: Universities and Commercialization of Research

35:51 Exploring Jana's Story and Its Impact

Keywords: technology, founder, hardware, entrepreneurship, medical devices, startup, breathwork, hardtech, academic research, product development