Our research provided a leading automotive manufacturer with critical insights into AI integration for self-driving cars, addressing key challenges like real-time decision-making, object recognition, and adaptability in complex environments. Through comparative analysis, expert interviews, and real-world testing, we examined the latest machine learning models, sensor fusion techniques (LiDAR, radar, cameras), and regulatory considerations to enhance AI performance.The findings enabled the client to refine their autonomous systems, improving safety, reliability, and public trust, while securing a competitive edge in the growing $13.63 trillion AV market. This research set the foundation for faster innovation, regulatory compliance, and widespread AI adoption in the future of mobility.