Kim Nicholson, VP of Ag Technology and Innovation at The Mosaic Company and Mike Pereira, Chief Agronomist of Finistere Ventures, talked to IFA Chief Scientist Achim Dobermann about why innovation should become the key driver for the transformation of the crop nutrition industry. Find out about innovations in other sectors that will affect the fertilizer industry, opportunities for accelerating innovation, creating the right culture, and the challenge of scaling up farmer adoption.