Sign up to save your podcasts
Or
Share Accelerating digital and social transformation for premium wine and spirit brands, with CMO Pamela Forbus, CMO Pernod-Ricard North America
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Accelerating digital and social transformation for premium wine and spirit brands, with CMO Pamela Forbus, CMO Pernod-Ricard North America
From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands.In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forbus shares how her team combines incoming and current consumer trends to engage with audiences ranging from younger consumers to a broader follow...
View all episodes
By Tania YukiFrom its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands.In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forbus shares how her team combines incoming and current consumer trends to engage with audiences ranging from younger consumers to a broader follow...