In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. 

Steffen is sharing his best practices for data-driven attribution.

You will learn about:

• Dreamdata’s approach to data-driven marketing strategy.
• Why benchmarking is so impactful for marketers.
• What obstacles or mistakes do marketers encounter when developing a data-driven strategy?
• Why UTM codes and best practices are a bigger blindspot than you think.
• Which marketing channels should we prioritize first?
• When is attribution and data collection not effective?

For more episodes got to Markigy Podcast: https://markigy-the-science-of-marketing-strategy.simplecast.com/episodes

Follow Leanne Dow-Weimer on LinkedIn: https://www.linkedin.com/in/leannedow

Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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