This episode features an interview with Mary D’Alessandro, VP of Revenue and Revenue Operations at Infobip, a global communication platform for businesses and developers. Mary is an expert in the global mobile experience. She began her career at Vodafone, followed by operations roles at Mblox, Sinch, and Syniverse. 

On this episode, Mary discusses leveraging new industry trends, accelerating pipeline growth, and diagnosing revenue operations pain points.

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Guest Quote

“So I would say accelerating the growth of our pipeline has always been one of our main priorities. And we have done that by first implementing processes to better segment our customer base, then prioritizing the highest ROI opportunities and finally creating a focus based team to go after those opportunities. But also leveraging specific functions, like partnership and professional services to add more value and better differentiate our offering.” - Mary D’Alessandro

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Time Stamps 

*(01:16) Meet Mary 

*(01:33) What is Infobip?

*(05:45) What makes Mary’s Team Unique

*(06:37) Mary’s first 90 days in the role

*(08:04) Segment 1: RevObstacles

*(13:19) Segment 2: The Tool Shed

*(15:42) Let's talk spreadsheets

*(19:15) How Mary leverages LinkedIn

*(21:56) Pay attention to where your data is sourced

*(22:42) Segment 3: Quick Hits

*(23:30) The Biggest RevOp Misconception

*(25:17) Some Final Advice from Mary

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Sponsor:

Rise of RevOps is brought to you by Qualified. Qualified’s Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. 

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Links 

• Connect with Mary D’Alessandro on LinkedIn
• Connect with Ian Faison on Linkedin
• Check out the Infobip Website
• Check out the Qualified Website