Lauren Volpi is a high-growth marketing leader with 15+ years of experience building high-performance teams and driving revenue through innovative demand generation programs. She brings a metrics-driven, integrated marketing approach and persona-based messaging to educate, influence, and evangelize customers through the entire buyer journey. Lauren has guided marketing strategies at global enterprises, mid-stage companies, and tech startups, including Sigma Computing, Pivotal, VMware, and Equinix in the US and EMEA. While at Pivotal, Lauren led a rebrand initiative, was a key member of the IPO team, and contributed to the company’s subsequent acquisition by VMware less than two years later.