Pet Food Processing Editor Kimberlie Clyma is joined by Jaime Cooper, co-founder of D.R.E.A.M. Pet Food, and Buff Greebe, executive director of SKU, to discuss how SKU’s pet care accelerator program provided D.R.E.A.M. with the mentorship and exposure needed to take its business to the next level, and how other early-stage pet care brands can benefit from the program.

Show notes

0:40 – Introducing Buff Greebe and Jaime Cooper

1:40 – What is SKU?

2:56 – SKU’s entrance into pet care

3:28 – The vision behind D.R.E.A.M. Pet Food

4:50 – Bringing the D.R.E.A.M. vision to life through

5:43 – D.R.E.A.M.’s partnership with SKU

6:47 – The importance of mentorship for startups

8:57 – How access to mentorship benefitted D.R.E.A.M.

10:29 – How SKU finds experts to mentor its startup partners

11:38 – Showcase Day, from SKU’s perspective

12:17 – Showcase Day, from Cooper’s perspective

13:42 – What happens after Showcase Day?

15:18 – How the SKU experience will fuel D.R.E.A.M.’s future

16:30 – Planned branding improvements as a result of SKU mentorship

18:10 – How pet industry brands can get involved in the SKU program