In this episode, Andy Vesey is joined by Tyler Cole, Director of Carbon Intelligence at FreightWaves. Founded in 2017, the FreightIntel provider enables companies involved in the $9.6 trillion global logistics market to benchmark, analyze, monitor, and forecast the carbon emissions generated by their transportation networks. FreightWaves'​ SaaS platform SONAR, has time-series and geo-based data from all modes of freight, including truck, rail, ocean, air, and warehouse. In this in-depth conversation, Tyler shares his journey into the freight industry and how alternative fuels were his first introduction to differentiation through sustainability and environmental performance; explains how programs such as California's Low Carbon Fuel Standard will increase the number of electromotive vehicles; and describes coming out of the ‘covid demand explosion’ as a silver lining for supply chains, with the volume of freight being tendered from shippers to fleets decreasing, allowing consumer staples and industrials to lead the way.