In this episode Malika and Michelle speak with Shane Simmons, the Founder and CEO of Crimson Media, a digital marketing agency.  In order to attract their ideal patient, practices need to create a trustworthy online presence that tells a story. Optimizing your internal and external marketing will put your practice above the rest and guarantee an healthy influx of business

0:23   Introducing Shane

2:15   What's your story

5:56   Authentic advertising

9:15   Avoid stock photos

12:40  Find your why

18:06  Office culture

20:20  Reviews and videos matter

27:50  Where to post and how to track

32:10  Listen to the calls

35:31  In conclusion

37:30  Outro

Shane Simmons

linkedin.com/in/shane-simmons-b-s-a5051564

https://www.crimsonmediagroup.com/

Twitter @shanesimmonstv

Malika Azaroon

ZarDentalConsutling.com

https://www/linkedin.com/in/zardentalconsutling/

Michelle Affanato

AffinityManagement.co

linkedin.com/in/michelle-affanato-7326b921