Reset Your Marketing Strategy to be ready for COVID-19 recovery. Every business has had to adapt their business models to respond to  pandemic. Do your marketing efforts match the new model? We’ll walk through examples of how small businesses are adjusting their marketing (for free or cheap!) to ensure customers can still find them. Then, you’ll have the opportunity to figure out how those approaches apply to your business and the top three strategic questions you should be asking yourself in order to set your revised marketing effort.

DC Bar Pro Bono Center - Commercial Leasing During a Pandemic, Strategies for Small Businesses

D.C. Bar Pro Bono Center - Employment Law Issues for Small Businesses & Non-Profits During the Pandemic

Wide World of Wines has long been one of the best-kept secrets in Glover Park neighborhood of northwest DC. When the COVID-19 shutdown hit, Wide World of Wines saw their business drop significantly, even though liquor stores are considered "essential" and can remain open within established safety guidelines. Enter a grant from the Glover Park Main Street to help with getting their online presence up to date, and to help underwrite the cost of delivery, and throw in plenty of creativity from owner Hugo Linares and manager Chris Conroy, and you've got a winning combination to keep this beloved neighborhood business doing what it does best. Kate Dean of Glover Park Main Street, joins us to talk with Hugo and Chris about what makes Wide World of Wines so special in the community. BONUS: Listen for a special order code for a discount on your next wine order from Wide World of Wines!  https://www.wideworldofwines.com/

In our continuing coverage of businesses adapting to the COVID-19 shutdown, we visit with Christian Irabien, owner of Muchas Gracias DC. Like many restaurants during these challenging times, Muchas Gracias is finding new ways to operate. The shutdown hit just as they were preparing to open their restaurant, but Chef Christian would not be daunted! Through a combination of carryout, market items, and delicious food in general, they have been able to hire most of their staff back to work. On top of that, they are giving back to the community of immigrant workers who are often the hard working yet unseen in the restaurant industry.   https://www.muchasgraciasdc.com/