In this episode of the Salescast Podcast, Collin explains why podcast guesting can be preferable to starting your own show. Aside from accessing existing niche audiences, creating relationships with the hosts themselves can open up all sorts of referrals for you. Collin explains the different levels of growth available to you by cultivating a positive experience on each podcast guesting you do.

SHOW NOTES

HIGHLIGHTS

Starting your own podcast vs guesting on other shows

A relationship with the podcast host creates referrals

What growth looks like through podcasting

QUOTES

Collin: "Guesting on shows is a great place to start because it's more time-efficient, it's less of a commitment from you, you can tap into an existing audience, a niche audience. You need to think about who are your buyers? Who are your best clients? What type of shows do they listen to?"

Collin: "The relationship with the host is so important. Sometimes the host might be an ideal client or referral source for you. These people are typically well-connected people. They have large social followings. They might have a newsletter. They might have all of these other assets in addition to their podcast that they might want to feature you in."

Collin: "Referral is the function of shareability. So sharing is the flame that doesn't put out the match. Infinite amount of shareability. So if you create content that's easily shareable, then not only are you getting the visibility on the podcast platforms, but also through blogs or social or YouTube."

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