<p>On this episode of On The Record, hosts Dave Cliche and Jeff Timmins talk to Mandy, a marketer with a career spanning over 30 years, who went deaf during the pandemic.</p><p>As an advocate for accessible marketing communications, Mandy discusses how accessibility needs to be more than a tactical checklist, it's a mindset that brands must have from the start.</p>

On this episode of On The Record, hosts Dave Cliche and Jeff Timmins talk to Mandy, a marketer with a career spanning over 30 years, who went deaf during the pandemic. As an advocate for accessible marketing communications, Mandy discusses how accessibility needs to be more than a tactical checklist, it's a mindset that brands must have from the start.

Accessibility is a Mindset, Not a Checklist

Welcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers.

Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer…

…and the empowered customers that expect and demand more from the brands they choose to be loyal to.

We’ll examine what’s working and what’s not.

The gap between what the relationship is and what it needs to be.

And what to do about it – now, next and later.

Whether you’re in marketing, communications, sales or operations, this conversation is for you.

And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.

Business

Marketing

Management

Welcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers. Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer… …and the empowered customers that expect and demand more from the brands they choose to be loyal to. We’ll examine what’s working and what’s not. The gap between what the relationship is and what it needs to be. And what to do about it – now, next and later. Whether you’re in marketing, communications, sales or operations, this conversation is for you. And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.

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Accessibility is a Mindset, Not a Checklist

Accessibility is a Mindset, Not a Checklist